We at Brightleaf spend a lot of time helping law firms market and deliver their legal services to their clients the right way.  Maybe that’s why we get vexed when we encounter legal service providers who market the wrong way.  In legal services marketing, “the wrong way” usually just means bland or indistinct or not timely.   Sometimes though, it instead means sleazy and deceptive […]

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Anywhere you look these days, you see that it’s resolution time. We’ve just finished reviewing the “Best of 2011” lists, with everything from movies to sports highlights getting a celebratory retelling. And now it’s time to plan for the year that will be – asking the questions: what do we want to accomplish, why do […]

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