If you’re a lawyer who’s spent some time in a law firm, you’ve probably heard several theories on what the best use of a firm’s marketing dollar is. Perhaps it started out as advertising in local business journals, then it moved on to having a nice website, and now there’s lots of talk about reaching […]

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Just before undergoing surgery that he thought he might not survive, John Conte’s friend sent a text message to Conte’s Blackberry. Like most text messages, this one only contained a few simple lines, conveying economically the thoughts of someone who at the moment clearly had a lot on their mind. Between those lines, though, there’s a fascinating slow-motion collision unwinding:  what […]

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