Archive for August, 2009

Timely notes on legal practice innovation from the Georgia Bar Association (June, 1922)

Monday, August 31st, 2009

 

Plus ça change, plus c’est le même chose.

The more it changes, the more it’s the same thing.

Forgive us if we go a little old-school here.  We were thinking the other day about the application of business practices to contemporary legal practice when we ran across the decidely non-contemporary Report of the Thirty-Ninth Annual Session of the Georgia State Bar Association, held at Tyree Island on June 1-3, 1922.

Yes. 1922.

While we ordinarily pride ourselves on being up-to-date and ahead-of-the-curve, this 87 year-old report caught our attention.  Two of its essays–confusingly, both were entitled “Reports on the Business Methods of Law Firms”–struck us for their clarity of expresion, their business-focus, and the odd timelessness of the issues they presented.

“It behooves us, therefore, to follow the lead of business men and study efficiency, the elimination of waste, the accomplishment of best results with the least effort, and the least expense, and the other principles which are recognized as necessary to the conduct of any successful business in these days of strenuous competition and most earnest endeavor.”
- George Jones, Esquire, of Macon, Georgia (p. 148)

When he’s not using the word “behoove” in gentle admonishment, the author above, George Jones, spends much of his nineteen pages arguing for closely tracked but flexibly deployed billing practices.  As his timesheet (pictured below) shows, Jones was a big believer in lawyers scrupulously recording and reviewing the increments of time they expended on client matters.  But, rather than solely invoicing clients for these increments he argues for a blended approach to billing, preferring to use his timesheets as backup to prove to disbelieving clients that amount of work their matters actually consumed.  

“Everyone will agree that the basis for charging fees is one of the most difficult and unsatisfactory of a lawyer’s problems…I maintain that they are four such bases, stated in the order of their importance:

  • First, Time occupied [billable hour]
  • Second, Amounts involved; [contingency]
  • Third, Character and importance of the questions involved and work done; [matter-based
  • Fourth, Results to clients. [success/outcome-based]

[italic text added]

It is the combination or aggregate of these elements which consciously or unconsciously actuates us in determining what to charge…It is important that clients shall be satisfied with the reasonableness of the charge made ..a client thoroughly dissatisfied with an exorbitant charge is likely to seek out somebody else.” (Jones, pp-144-145)

With the cascade of articles in this month’s trade and popular press about the viability of the billable hour, we thought Jones’ 1922 discussion seemed especially, um, timely.  Like we said: plus ça change…

Check out his state-of-the-1920′s-art billing and matter management system below or see the attached for complete copies of the two “Business Methods” papers.
reports-on-business-methods-in-a-lawyers-office_georgia-bar-association-19221

business-methods-in-a-lawyers-office

Killable billable?

Tuesday, August 25th, 2009

Just below the fold on page one of yesterday’s Wall Street Journal is a feature article titled “‘Billable Hour’ Under Attack.”  Its authors, Nathan Koppel and WSJ’s resident law blogger, Ashby Jones, bring to the surface much of what has been increasingly appearing in the print and online trade press over the past eighteen months.  The highlights are basically as follows: 

  1. The downturned economy has exacerbated the already-existing dissatisfaction with the way that law firms charge their corporate clients. 
  2. Some very large clients are using their leverage to drive reform. 
  3. Some lawyers willingly comply with these reforms and have come to appreciate some of the attendant changes in their workstyles.
  4. Other firm lawyers maintain that the frenzy is largely ephemeral and that it will all be business as usual as soon as the economy bounces back to its mid-decade self.
  5. The numbers (alternate-model spending up more than 50% to $13.1B so far this year) suggest that an awful lot of toothpaste is out of the tube already and isn’t going back anytime soon. 

Our thoughts?  We think this nicely exemplifies one core Brightleaf tenet: that the consumers of legal services like the producers of those services and they like the product; they just hate the production.  Clients don’t mind paying top dollar for direct interaction with their outside counsel.  They don’t mind paying top dollar for the more strategic, knowlege-intensive portions of their invoice.  But they perceive little or no value in the routine, repetitive, and process-based tasks that account for a huge chunk of almost every bill they get.   Intellectually, deep-down, they may understand the necessity of some or all of these tasks, but that understanding is not the same thing as value perception. And when it comes to keeping clients happy about bill-paying–and keeping clients happy in general–value perception rules.

Needle in the haystack

Tuesday, August 11th, 2009

If right now you type the name “Susskind” and the book title “The End of Lawyers?” into Google’s blog search page, your screen will fill with more than 3,919 entries (We’re hoping to lock down position 3,920 as soon as we locate and hit the [update post] button on the old WordPress here).

Sort these entries by date and you will note that, even now, seven months after his book’s publication date and four-plus months after his keynote speech at ABA Techshow, people are still writing — frequently — about Richard Susskind’s writing. Clearly, a nerve has been touched.

So, what’s in this haystack of opinion?  It’s a mix, really.  We’ve read more of them than we care to admit, and we’d sort the pile thusly: 

  1. Mostly pro-Susskind, arguing, basically, that the legal profession fits the classic profiles for business model disruption and tipping-point accelerating change. Increasingly this is the dominant voice in the chorus.
  2. Some anti-Susskind, which mostly goes like this: “Everything’s fine. Keep moving. Pay no attention to the Scotsman on the podium. There’s nothing to see here. Any downturn in the profession is proportionally and causally related to the downturn in the economy and no further structural issues need be considered. All is well. Remain calm.”
  3. A few skirmishes between Group #1 and Group #2.
  4. Assorted Anekāntavādan elephant-touching from the narrowly self-focused.

So, let us save you a little time and a lot of eye-strain.  Skip the other 3,918 entries and proceed directly to the needle in this particular haystack.  Michael Stern, from Cooley Godward’s Palo Alto office, writes as lucidly and crisply and cogently as you might expect from someone with a BA in English from Columbia, an MA in English from Cambridge, and a PhD in English from Yale. (Also, a JD from Berkeley).

Stern’s clearly a fan of Susskind’s thesis, if not his writing style.  Stern thoroughly analyzes and fully encapsulates “The End of Lawyers?” before pronouncing that the book’s predictions are “already emerging around us” and that we ignore them at our own peril.  Change is already here.  Lawyers can manage it or it will manage them.  But it’s not going away.

Okay.  Blog #3,921…you’re up.

The World is Flat…and Static and Opaque

Tuesday, August 4th, 2009
 

In his breakthrough 1964 book, Notes on the Synthesis of Form, Christopher Alexander described problem-solving design as the “process of inventing things which display new physical order, organization, form, in response to function.” 

 

Alexander was a truly brilliant and original thinker whose work impacted domains ranging from architecture and urban planning to objected-oriented software design and philosophy.  Although his writings didn’t specifically tackle the Law, the allegorical clarity of his work nonetheless applies to the profession.  Alexander wrote about the applicability of forms to contexts, and to him, business lawyers would be designers of a sort, creating documents and implementing processes to suit individual client matters.  He would quickly note that:

 

1.       Lawyers deliver services primarily through the medium of documents.

2.       Structurally, these documents are flat, static, and opaque

3.       Functionally, these documents are multi-dimensional, itinerant, and require transparency.

4.       This mismatch between structural form and functional context would likely create enormous costs, delays, risks, and inefficiencies.

 

Here’s why:

 

Structure: Flat, static, and opaque:

Your documents – paper or electronic – are structurally flat in that all the information contained within them exists at the same level.  The near-useless recitals taking up space in your preamble and the crucial indemnification clause on page 12 are textually equals: the reader encounters and processes them in exactly the same way.

 

Your documents are structurally static in that they don’t go anywhere or do anything on their own.  You have to lug and shove them, repeatedly, from person to person and milestone to milestone, from conception until expiration.

 

And your documents are structurally opaque because you cannot perceive their contents unless you open and read them, something that usually must be done repeatedly during their lifecycles.

 

Function:  Multi-dimensional, itinerant, requiring transparency:

 

Functionally, however, your documents are far from flat, static and opaque.  Every document that crosses your desk, whether drafted by you or your counterparty – inherently contains layers  – dimensions of function and and movement and meaning that you consider and reconsider continually throughout that document’s lifecycle.  Here’s a short list:

 

1.       Provenance – where did this document come from?

a.       Is it from a template or form?  Which?

b.      Who drafted it?

c.       On what deals or matters was it previously used and what issues arose with it then?

2.       Deal-Specific Content

a.       Deal data – who, what, where, when, why (if you’re into recitals), and how much?

b.      Deal-logic – If a community property state, attach spousal conset.  If Series B round financing with partial pay-to-play provision, insert blank-check stock provision, etc.

c.       Non-standard, deal-specific clauses

d.      Content synopsis – quick executive summary of key deal provisions

e.      Reporting requirements

3.       Timeline

a.       History and Audit Trail

                                             i.      Where has this been?

                                           ii.      How long was it there?

                                          iii.      Who was working on it?

                                         iv.      What have they done to it?

b.      Where’s it going?

                                             i.      Workflow

                                           ii.      Approval & Signature Authority

c.       What happens to it once it’s done

                                             i.      Post-execution administration

                                           ii.      Compliance & Risk Management

4.       Structural Integrity

a.       Internal Structure

                                             i.      Definitions

                                           ii.      Internal clause references

b.      External Structure

                                             i.      Standalone document or transaction package

                                           ii.      Exhibits, schedules, attachments

                                          iii.      Other related documents

5.       Security

a.       Document permissions – who can access, read, edit, and forward?

b.      Contractual security obligations

c.       Regulatory security obligations

Intrinsically, every contract or pleading that you draft or negotiate contains most or all of these layers.  You know it.  Your client knows it.  Your counterparty knows it. 

 

The document, however, does not know it.  Because your documents are structurally flat, static, and opaque, they cannot support any of this layered functional meaning by themselves. Instead, every time you touch your documents, you have to supply that meaning yourself, overlaying it continuously onto the flat text:

 

·         You write summaries.

·         You annotate the client’s reasons for a particular drafting change.

·         You attach and email multiple iterations of the same document.

·         You carry around in your head little bits of tribal knowledge like, “when I’m done drafting this, it has to go to Bob, unless the total contract value is more than $500,000, in which case it has to go to Nancy.”

·         You staple a SOX compliance distribution list to the final draft and circulate it through the company.

·         You re-read the same document

·         You re-make the same decisions

·         You painstakingly cross-check definitions and their uses, clause references, related documents

·         Etcetera.

·         Etcetera.

 

And you perform the same tasks over and over and over again for the next document…all of which consumes time and resources while spawning risk and frustration.

 

So, what’s the solution?  Well, Christopher Alexander would doubtlessly say that if your form doesn’t fit your context, you need to adopt a form that does.  The speed and complexity of modern business requires business lawyers to embrace multi-dimensional intelligent document technologies. 

 

Hmmm.  Multi-dimensional Intelligent document technologies?  Sounds like someone we know.  

 

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