Archive for the ‘law firm economics’ Category

To EC/VC lawyers, startups are lottery tickets

Monday, November 21st, 2011

Venture Capital & Emerging Companies lawyers have to work hard to be successful. They work in an exciting environment, with energetic companies who lead our economy to wherever it’s going. But,  unfortunately, the size of their deals, the failure rate of new ventures, and the likelihood that successful ventures will “leave the nest” for lawyers with later-stage practices, means that these lawyers constantly must hunt for new business.

A startup lawyer may be outside counsel for a company.  But that company tends not to have much legal work.  It will only do the legal work that it absolutely needs to.  It might not survive to create more legal work.  And its financial constraints mean it needs to pay as little money as possible for the scant legal services it does commission.

On the other side, the lawyer might be doing work for the venture capital or angel investor. The work is more regular, but the investor will almost always cap the costs its lawyer may assess. Plus, most investors have a roster of firms they can send work to if one objects to that cap.

Brightleaf does a lot of deep financial modeling at our client firms.  Much of that analysis shows that from a profitability perspective, lawyers doing VC deals actually lose money on those deals. This comes as no surprise to those lawyers, who routinely write off dozens of hours because they’ve blown past their cap.

So if it’s hard to profit from individual EC/VC matters and if EC clients evaporate quickly, and if you need to juggle a lot of these clients to keep revenues rolling in, why are so many quality lawyers in this space?

The reason is that they all want to win the “Lottery”.  Several startup lawyers we work with refer to startup clients as lottery tickets. They each hope that the startup becomes the next Zynga, or Facebook. They hope that one of their lottery tickets will need to go public someday, generating millions of dollars of billable work for their firm…if not for themselves.

So, if startups really are lottery tickets, it seems a good strategy for VC & EC lawyer would be to get as many “lottery tickets” as they can, thereby increasing their odds that one or more of their companies will make the big dance.

Easier said than done…for several reasons.  There’s fierce competition for these clients.  They don’t always seek out legal help when they should.  Their founders tend to be very smart, but very unsophisticated about selecting outside counsel. But the biggest problem for EC/VC lawyers is simply that it takes tremendous time and effort not only to hunt for startup business clients but also to provide (likely unprofitable) services to those clients.

It might sound overly simplified, but as competition increases, EC/VC lawyers who plan on thriving, or even surviving,  in this practice area for years to come are going to have to do two things.  First, they have to find ways to more easily gather these lottery tickets.  Second, they have to find ways to lower the time and cost of servicing these clients while providing even higher service levels to them.  The pressure to do so is likely to mount.  As margins continue to be squeezed at law firms, their CFOs will increasingly measure individual matter types from a profitability perspective…the way every other industry on the planet measures profitability by product line.  As CFOs visualize profitability by matter type, they start to squeeze or remove unprofitable practices. This puts the EC/VC practices right in the fiscal crosshairs.

How will EC/VC practices solve this dilemma?  How do they grow in this market over the long haul? How do they lower servicing times and costs while increasing service levels so they can win more business?  How do they out-compete new model firms and Rocket Lawyer style providers that crowd the sidelines of their fields?  How do they justify themselves in a climate that focuses more and more on profit?

Here’s what we see…They focus on using technology to make their practice much more efficient, significantly improving their margins and making unprofitable work profitable. They are employing technology to better market their services to new startups, connecting with those startups on their own turf. They leverage mobile devices to shorten the acquisition cycle of these new clients.

As the world of law firms continue to specialize, those practices that best leverage technology to differentiate themselves and connect with new clients and efficiently receive and complete work from all clients will ultimately have the biggest pile of lottery tickets. And having the biggest pile of tickets will always place them in the front of the line to collect their winnings.

Passing the bucks

Sunday, November 20th, 2011

Twenty-seven days ago, the New York Times OP-Ed page ran a piece by a senior Brookings Institute fellow named Clifford Winston.  The piece was entitled, “Are Law Schools and Bar Exams Really Necessary?’  It concluded—flatly—that law schools and bar exams were not necessary.

Exactly five months earlier, that paper’s recurring Business Day feature ran this article.  Here’s the quick summary: top tier law firms, concerned about labor costs, have begun splitting their incoming attorneys into two tracks: a highly paid partner tracks and a lowly paid, non-partner track.  The article  blamed this trend on several factors–the economy, competition from non-traditional sources, growing client dissatisfaction with legal costs on repetitive or process-intensive work, a teeming oversupply of law school grads.  Then it made the dismal prediciton that the legal industry will continue to lose “many of the lucrative partner-track positions for which law students suffer so much debt.”

Four months prior to that sad nugget, the Times’ regular Business Page queried “Is Law School a Losing Game?” in a feature that bluntly deconstructed the sconomics of attending law school. Those economics works like this: (a) most students rack up something like $150,000 in loan debt to get their JDs; (b) they do so because of the promise of high-paying BigLaw associateships; (c) very few of them ever secure such associateships; (d) the majority face increasingly bleak employment prospects; (e) those prospects seem unlikely to improve.  So…why do students bet so much on odds that seem so long?  Quoting Indiana Law School professor William Henderson,  the Times placed much of the blame on the schools and the “Enron-style accounting” they use to keep students and student loan dollars  rolling in.  For a genteel broadsheet that still refers to athletes as “Mr. Jeter” and “Ms. Sharapova,”   this was especially strident stuff.  Besides reverberating througout legal and academic circles, the article touched off one of 2011’s few moments of true bipartisanship, as Senators Barbara Boxer (D-CA) and Charles Grassley (R-IA) both went upside the ABA’s head with stern rebukes.

That’s not all   In the months leading up to that noisome tiff, such varied sections of the paper as Legal/Regulatory, Education, Economics, and Fashion & Style, each weighed in on the hollowing out of the law school value proposition.

[Aside:  The Fashion article is notably odd.  It begins ostensibly as a commentary on a new ABC law drama called "The Deep End."  After just a few paragraphs th0ugh, the author veers sharply away from the over-considered grooming and bottomless self-involvement of the show's young AmLaw associate characters and sails squarely into a dissertation on the economic problems faced by their real-life counterparts.  In the end, the reader is left with the impression that “The Deep End” is some ratio of law school debt to anticipated legal profession earnings.  Which is a shame, because I really wanted to know more about  the show.  I'm sure it had to be transcendant broadcasting fare.  I don't know how it could only have lasted five episodes before ABC pulled its plug. People, I guess, just don't appreciate Billy Zane as much as they should.]

So the Times’ “series” on student-school-firm-client economic model has lasted much longer than “The Deep End.”   But with almost every section of the paper except  maybe Sports weighing in over the past eighteen months, it’s almost feeling  more like a gang-harangue than a series. 

Which is why I was wholly unsurprised while waiting in line at Starbucks today to glance down at the Times front page and see “What They Don’t Teach Law Students: Lawyering” staring back at me. 

The article’s thesis—law schools architect their curricula to teach law students three years and $150,000 of stuff other than how to practice law—is hardly a novel one.    But if you view that thesis along the line of cases the Times has been making against the student-school-firm-client model, it all feels particularly damning. 

(Aside #2: Yes, I did learn the phrase “line of cases” while I was at law school.  So that’s one thing at least…Also, I learned that it was important not to snicker every time a professor referred to a case as being ”seminal.”  And I think there might have been more than one of those Oliver Wendell Holmes guys. )

Connecting the dots, here’s our little drawing of the  Times thesis:

(1) The core mission of a law school is no more to educate students than the core mission of an insurance company is to pay out claims.  Insurance companies live to collect premiums; law schools live to collect premium tuitions.  Everything else is just a means to those ends.

(2) To collect these tuitions, schools intentionally create in their students unrealistic expectations about the likelihood of landing a high-paying job in the legal profession.

(3) Spurred on by these expectations, students become increasingly willing take on more student loan debt than is economically rational.

(4) By guaranteeing higher and higher amounts of this debt, (before ultimately taking over all of it), the federal government keeps creating larger and larger piles of money for schools to chase.  And schools, unsurprisingly, chase that pile.  Which might explain why we’re building more and more law schools as the legal industry is hemorrhaging more and more jobs.

 (4) Law schools–and the professors they employ–simply do not consider it their responsibility to teach their students the skills they will need in order to do the jobs that will pay off these massive loans.  As today’s article points out, a recent survey revealed that as many as half of law school professors have never practiced and the median practice experience level among all professors is somewhere around one year.  This doesn’t make those professors bad people.  It does mean that the things they do (produce scholarly and sometimes esoteric law review articles) and the things their students’ employers do (practice law) are fundamentally different things.  It also means that someone has to assume the cost of training those students how to practice once they begin practicing.

(5) For a long time, firms have been hiring these untrained graduates and billing their time out to clients at hundreds of dollars an hour while those graduates train on the job.  This effectively transfers the cost of that training from the schools (who don’t feel they need to provide it) and the firms (who need it) to the clients.

 This feels an awful lot like a bubble, right?  People paying sums they can’t afford for things that likely will not be worth those sums…paying those sums because the sums’ recipients are shading value propositions of what they sell…cost and risk are being offloaded onto unrelated third parties.  In fact, it feels especially like one particular bubble.  Try this…swap in these phrases: homebuyer for law student, mortgage for student loan,  mortgage industry for law school,  Fannie Mae (federal mortgage guarantor) for Sallie Mae (federal student loan guarantor), collateralized debt obligation for student loan guarantee,  taxpayer for client, and taxpayer for taxpayer…and the logic holds.  This is because both housing bubble finances and law school finances depend on the same three things:  (a) payees (schools/mortgage industr)y being blind to or disingenuous about the risks of signing up for what they’re selling; (b) students/purchasers committing irrational faith to the proposition that their purchase will appreciate in value  (“My degree/house will be worth so  much money to me that it almost doesn’t matter what it costs…besides….EVERYONE I know is doing this!”); (c) a market-wide practice of passing the bucks by transferring costs and risk away from sellers and onto third-parties (guarantors, taxpayers, clients).

The trouble with bubbles, of course, is that a system dependent on transferring risk to third parties (economists call this “negative externality”) is that eventually that third party is going to refuse to accept, or become incapable of accepting, more of that risk.  And then, in Yeats’ words, “things fall apart, the center cannot hold, a blood-dimmed tide is loosed upon the earth.” In the case of the housing crisis, this market risk rejection began on a sharply involuntary note with gigantic buyers of mortgage debt collapsing overnight.

For the law school bubble, the market risk rejection is a lot simpler…and hopefully a lot less blood-dimmed:  clients just started saying “no.”  Today’s article cites two stats familiar to legal industry mavens:  about half of law firms have had clients push back on paying for work done by 1st year and 2nd year associates; and a greater number have been pressured about flat or alternative fees.  Again, the concept is hardly novel.  Echoing a recent ACC survey, the ABA reported last month that over 20% of all legal departments now refuse to pay for work done by 1st year (and in some cases, 2nd year) associates.

So, the third-party client rejecting the cost and risk ain’t new.  But the rate of that rejecton and the feelings underlying it are on the rise.  That feeling is expressed most plainly in today’s Times by Jeffrey Carr, general counsel of FMC Technologies and  a leading advocate for reform of longstanding legal economics:

”The fundamental issue is that law schools are producing people who are not capable of being counselors,” says Jeffrey W. Carr… “They are lawyers in the sense that they have law degrees, but they aren’t ready to be a provider of services.”

The larger question is when will law schools be ready to be providers of providers of legal services.

(Very Slightly Premature) Obituary for a Dominant Law Firm Technology

Wednesday, April 27th, 2011

Back in the day, when my Mom was a Real Estate partner at Ropes & Gray in Boston, she had in her skyscraper-ish office an old, golden-oak rolltop desk.  Though it was usually buried beneath similarly skyscraper-ish piles of documents, each evidencing some sort of arcane sewer easement or memorandum of preexisting non-conforming use, the desk itself always had a welcoming charm.  Looking back, it still seems to me like a stately reminder of a more genteel time, when well-mannered lawyers provided unhurried counsel to longstanding clients, behaving generally like characters in an Edith Wharton novel.

Fast-forward to one day late in my Mom’s career.  (No…not the day she told an already mega-famous Jim Carrey, “They tell me you’re a comedian.  Good for you.  You’re such a polite young man; just stick with it and things will work out for your career.”  While true, that’s a story for another blog on another day).  I’m talking about the day she arrived in her office to find an alien device blinking soullessly on her beloved antique desk.  After regarding this intruder for a few minutes, she called Technical Services to determine its provenance and whether it posed any threat to her well-being.  She was informed, “Oh…didn’t you see the memo?  That’s your new computer.  We’re all going to be using them to keep track of our time from now on.”

I will leave aside any ironic comments about timekeeping being the first use law firms made of the greatest time-saving device ever invented.

Ever polite, Mom listened carefully to the voice from Technical Services as it extolled the virtues of the unwelcome newcomer.  Then she said, “Well…that’s lovely.  Thank you.  Now please come and take it away. I can’t see my rolltop desk because of it…And it’s blinking at me.”

Nothing against my Mom.  Got herself from a modest background through Vassar College and Yale Law School on scholarships.  Clerked at the Supreme Judicial Court in Massachusetts.  Started at Ropes & Gray at a time when there was precious little support or opportunity for female attorneys.  Had five kids in six years, leaving the firm for a while in the middle of this run (but helping organize the Peace Corps during her “time off”). Then returned to work.  Then had a sixth kid. Then shortly thereafter, becoming the firm’s second female partner ever.  All the while doing a great job raising my five siblings, and a marginally okay job raising me.  So, y’know, hardly a woman afraid of challenge or change.  Just one who didn’t want a 20th-century device on her 19th-century desktop.

This mini-parable of the blinking-computer-on-the old-oaken-rolltop-desk always reminds me that no matter how accomplished or intellectually curious a person may be, once they get used to doing things a certain way, it becomes difficult to get them to change that way.  Actually, it turns out that the more accomplished a person is, the more pronounced their resistance to change may be.  ”I have been successful when I do X, therefore X is the way to be successful.”  This is hardly surprising.  Evolutionary biologists correlate the degree to which a species has adapted to its environment with the likelihood that species will “win” by out-competing neighbors for resources within that environment.  Whether you’re a finch in the Galapagos or an fifth-year at Goodwin, the more fundamentally you adjust to the rules your survival depends on, the more likely you are to survive.  Seems logical enough, right?  Finches and fifth-years who morph to fit in live to have baby finches and become sixth-years. 

Precisely because of their high level of adaptation to their environments, however, evolutionary “winners” find themselves especially susceptible to environmental change.  If a finch’s beak is perfectly adapted to crushing seeds, they’re in trouble when drought or disease or new competition remove their one food source.  When you succeed because you are so tied into doing things one way that works in your world, you tend to miss out on changes to that world…even fundamental changes that threaten survival.  There’s even a technical term used across a range of disciplines–hysteresis–that describes the state where the rate of change in some organism or entity lags behind the rate of change in the environmental factors that act upon that organism or entity.  

Lawyers tend not to be as up-to-date on their hysteresis analysis as they perhaps should be. But after a few years and with the benefit of perspective and the clarity of hindsight, even these firms come to see how short-sighted their “X is the way to be successful” refrains really were. If you were around when lawyers resisting the adoption of email, then you know what I mean. It wasn’t all that long ago that I was told by (former) outside counsel that they were afraid that email would lead to clients sending new matters to them at 4PM on a Friday afternoon. It’s hard today to imagine practicing without it.  (It’s also hard today to imagine wanting to prevent clients from sending new matters to you).

Which perhaps is why we were struck by yesterday’s almost-true news that the world’s last typewriter factory had closed its doors for good.  (We say “almost true” because it appears that Chinese and Indonesian factories still make a vestigially small number of typewriters.  But not, it seems, for long. 

Dinosaurs have been gone from this world for a very long time.  But they ruled it for a much, much longer period–sitting atop the food chain for a period of time about  100 million years longer than the period from their extinction until now.

The same concept holds for typewriters.  They seem like such distant anachronisms now, but they were the predominant means of law firm document production for–what?–seventy or eighty years?  And have now been gone  for maybe twenty? For decades, law firms couldn’t have imagined getting work done without typewriters.  Now they can’t imagine getting work done with them.

So, to honor the almost-dead typewriter, do this…Look around your desk–rolltop or otherwise.  Take a peek around your office.  Walk the halls a bit.  Look for all the pieces of technology you use everyday.  Now try to pick out the ones mostly likely to make you look back on in a few years, unable to remember how you ever got anything done with it around.  Fax machine?  Desk phone?  Desktop computer?  Laser printer?  The evolutionary clock is ticking on all of them. 

Except the coffeemaker.  If Darwin wants our coffeemaker, he can try to come down here and pry it from the hands of our Director of Product Design.

Ezekiel 25:17 (or, Rich Baer is tryin’ real hard to be the shepherd, Ringo)

Monday, April 18th, 2011

If you’re interested–really interested–in how to bring innovation to the delivery of legal services, and if you haven’t thoroughly checked out Rich Baer’s blog, ‘Reliance on Counsel” yet, you should stop reading this right now and go there.  Now.  Seriously…go on.  Go. Don’t worry….we’ll wait for you. 

[Why are you still here?  You shouldn’t be here.  Go here instead.  C’mon…go…]

—————————————— 

Good.  They’re gone.  Let’s talk about Pulp Fiction until they get back.

You remember 1994’s Pulp Fiction,right?  By Quentin Tarantino? When it hit movieplex screens Pulp Fictionchanged how popular movies tell their stories.  Since the early Greek tragedians, popular storytelling in visual media was always structurally the same: events occured chronologically across a three or five act story arc while tensions built and then ultimately resolved.  You might get an occasional flashback (Godfather II), or an out-of-sequence coda (the burning Rosebud in Citizen Kane) or an onstage recitation of pivotal off-stage occurrences (“Sorry Hamlet…Rosencrantz and Guildenstern ain’t coming down for breakfast no more.  Time to move to plan B”).  Basically though, on stage or screen, plots and themes and characters always just progressed sequentially and in rigid lockstep with each other.  Beginning.  Middle.  End.  Always.  Why such predictability?  That’s basically the way we humans operate.  A formula for doing something just builds by inertia, accreting over the years and hardening to the point where it seldom gets challenged, even after it has long grown stale.

Quick side thought:  If this could happen in a the theater and movie industries, which are ostensibly built on originality and individualism, how might the forces of inertia and accretion stifle innovation in an industry built on adherence to precedent, observance of community standard, and strict avoidance of risk?  Hmmm…let’s put that thought aside for a bit.  Maybe we’ll think of just such an industry.

Pulp Fiction abruptly changed this rigidity.  In the film, events occur in almost random order.  Plotlines just barely interrelate. Characters die in one scene, and then appear in later scenes that chronologically took place earlier.  Basically, it’s a complete re-shuffling of the traditional movie structure.  But it works really well because when Tarantino tosses out the accreted form (sequence…sequence…beginning, middle, end…), he focuses instead on the underlying purpose: storytelling.  Because of this focus on story over form, and because of Tarantino’s skillful technique, the center holds: characters develop; plot strings come full circle, tensions rise and resolve, all with great poignancy and salience.  As NYT reviewer Janet Maslin noted at the time, “far from confusing his audience, Mr. Tarantino eventually makes the film’s time scheme crystal clear, linking episodes with dialogue that may sound casual but sticks indelibly in memory.”

One indelibly recurring nugget of such dialogue conveys much character growth.  Throughout the movie, Samuel L. Jackson’s hitman character, Jules, recites, and alludes to off-camera recitations of, Ezekiel’s emotional prophecy against the Philistines (Ezekiel 25:17).

“The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of darkness, for he is truly his brother’s keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know my name is The Lord when I lay my vengeance upon you.”

As he profanely informs us towards the movie’s end (I won’t link to it, but if you search Youtube for some combination of the words Pulp-Fiction-Ending-Diner-Scene, you’ll find the scene pretty quickly), Jules is at something of an inflection point in his life when he drops his last Ezekiel 25:17 on us.  He’s been through a lot in the course of fulfilling his duties to his employer.  Now, he’s just going to walk the earth for a bit.  He doesn’t exactly know where he’ll end up or what he’ll do as he moves away from his previous role (a role he excelled at, by all accounts).  But he recognizes that he wants to guide others with what he has seen and learned. He’s trying real hard to be the shepherd.

And that’s really all I wanted to say about Pulp Fiction.  By rearranging the stale and accreted practices of his industry, Tarantino revitalized moviemaking, spawning scores of imitators and—for while anyway—making movies a bit less rigid and a bit more interesting.  He also makes us remember that it’s never really the existing structure that drives innovation, it’s the characters who emerge from that structure.

——————————————  

Oh.  You’re back.  See what we mean about Reliance on Counsel?  Someone who actually knows what they’re talking about writing succinctly and well about deep-rooted structural inefficiencies in the legal service delivery model. And then (wait for it….) actually suggesting solutions and offering to help.

Different, huh?  Better, right?  As we’ve noted before, too many legal blogs are thinly veiled attempts to get the reader to buy whatever legal service or technology the writer is peddling.

Baer isn’t selling anything. As Qwest General Counsel and Chief Administrative Officer he just quarterbacked the massive $20B M&A deal whereby his company got A’ed by and M’ed with CenturyTel without getting F’ed by the government. So, he’s sold enough for a few hundred lifetimes, thank you.

Because of the high-profile jobs he’s held, Rich has been in a unique position to observe how legal services can sometimes do disservice to the clients they’re supposed to serve.  Because of how well he did his last job, he probably has an audience that will listen to his suggestions about how these service providers need to adapt.  If he’s offering his help now in shepherding industry change, we should all be listening.

So, we encourage you to start reading and keep reading Reliance on Counsel.

Or we will strike down upon thee with great vengeance and furious anger.

Typical Law Technology/Service Blog

Sunday, April 17th, 2011

Most legal service provider blogs go pretty much like this…

Here is a headline from a recent article about event X.  Here is an expression of disconcert over event X.  Here is a flimsy and overreaching analogy between event X and legal industry condition Y.  Here is an ill-fitting causal connection between X and Y, expressed with a metaphysical certainty not supported by the facts in evidence.  Here is a brief pause for the audience to consider the grave and far-reaching implications of the foregoing.  Here is a statement concluding that the legal industry just needs to buy more Z in order to resolve condition Y and prevent recurrence of X. 

Signed, Person, who happens to be CXO or VP of Marketing for Company Z and who is just writing this self-interested, time-sucking contrivance so you will buy his/her stuff.

 [And here, growing quietly in the mind of the audience, is the sense that they’ve just endured an infomercial…one that’s light on the info and heavy on the mercantile.]

 Here’s our promise: we work at the intersection of law and technology and economics and process.  We’ll try to write mostly about people and events that land within a few blocks of that intersection.  And we’ll try not to prescribe what we do as the remedy for everything from the financial meltdown to rogue, killer asteroids to the deforestation of the Amazon basin (although…now that we think about it, your firm or department would almost certainly use less paper if you signed onto Brightleaf).  

 We want you to buy our stuff too.  It’s pretty awesome, document automating stuff. We just don’t feel like we should try to lure you into thinking that everything under the sun is referendum on that stuff.

Intro to Trinity Law Group (video)

Thursday, December 30th, 2010

At Brightleaf we’re big Trinity Law Group fans: they’re super-sharp, well-connected, deeply experienced business lawyers with a model that perfectly suits entrepreneurial tech companies.  Nice guys, too. Also, TLG co-founder Walter Wright co-hatched the idea that became Brightleaf and in our early days patiently raised and fed the fledgeling company until it was ready to leave the nest and take to the skies.  So you know that: (a) they really “get” technology companies, and (b) they aggressively pursue cutting-edge solutions on behalf of their clients.  To our mind, they’re a perfect mix of experience and innovation. 

In this video, Trinity’s Dan Ryan talks a bit about the firm and its philosophy.  It’s worth watching, especially if you’re in the market for some business lawyering.  Also, check out Dan’s writings at (Lexis-Nexis Top 25-rated) The Business Law Blog here.

WSJ: Law Firms Doing More With Less

Tuesday, December 28th, 2010

Now that we’re done shoveling snow, we can turn to this interesting article from yesterday’s Wall Street Journal.  The theme suggested by its title, “Big Law Firms Keep Lid on Associate Bonuses,” is hardly new or suprising.  Given the overall economic climate, nobody really expected associate compensation to skyrocket.  What’s worth noting however is this little graph from the Citi Private Bank Law Firm Group:

[LAWBONUS]

Basically, there are 6.7% fewer associates than there were a year ago.  And each of the remaining associates is billing just over 7% more hours that they were a year ago.  Cool.  Let’s do the math.  If you have 93.3% as many associates now as you did in 2009, and if each of those associates is doing 7% more work, then that’s (93.3% workforce) x (107% of your baseline utilization rate) = 99.85% of 2009′s total production billed in 2010.  So, despite all the upheavals in the industry, despite the layoffs and the client demands and the loss of transactional work, associate hours at the 50 highest-revenue firms ended up exactly where they had been the year before.  Within fifteen-hundredth’s of a percentage point, anyway.

Neat, huh?  Like much of the rest of the economy, large law firms contracted their work forces and are now trying to squeeze additional productivity out of their remaining employees…except in this case, “squeeze additional productivity” seems to exactly equal “make them work longer.”  And last year they managed to do so in such a way that they ended up with the exact same aggregate productivity as the year before.  Which begs this question:  how sustainable is this?  While those with jobs are certainly glad to have them, the article suggests that the associates are less than thrilled with the new math.  Associate job satisfaction is at its lowest point in six years (despite the just-be-glad-you-have-a-job effect) and fell last year at 109 of 124 surveyed firms.  That indicates that another 6.7% de-leveraging probably won’t lead to another 7% increase in associate utliization.  Further deleveraging will likely impact revenue.

So, assuming that firms may be approaching their maximum utilization rate for associates,  here’s the question that they face: as the economy recovers and client work picks up, will these firms re-leverage their way back towards previous, full employment levels?  Or, like other businesses, will they explore technological innovation and process efficiencies and other new ways to become more productive?

Stay tuned…

Slate takes on law schools: Supply v. Demand

Friday, October 29th, 2010

Online newsmagazine Slate checked in yesterday with this story about how law schools acting in their own financial interest are creating an oversupply of debt-laden grads who cannot find jobs in the legal profession.  While the article doesn’t contain much in the way of shocking new revelations, it very nicely summarizes the disconnect between how prospective J.D.’s view the market for their services…and what that market actually is.  It also suggests–perhaps less stridently than it should–that law schools and student loan companies and even the American Bar Association have vested near-term interests in continuing to create this oversupply.  The basics:

Supply:

1.  The number of JD’s awarded by schools is up 11.5% over the past ten years. 

2. The number of newly accredited law schools is up 9% over the same period. 

3. The number of LSAT takers is up 20%  since 2007.

Demand:

1. The number of law jobs available has fallen by 7.8% since 2007.

2. This represents a 50% steeper decline in jobs than that seen in the general economy.

3. This trend is expected to continue.

4.  In an effort to preserve their rankings and continue the flow of incoming students, schools report job placement and salary stats that they have to know are misleading, making the supply look richer than in actually is.

On this last point:  it has become increasingly clear that schools are fudging the post-graduate employment rates and salary figures that they send to U.S News and World Report and the National Association of Legal Placement.    When they report that “88% job placement,” what they really mean to say is “since those students who have jobs are way more likely to repond to our questionnaire than those who don’t have jobs, and since we include temporary and part-time jobs as ‘employment,’ and since we’ve created thousands of make-work fellowships to keep our employment numbers up, we’re guessing that the percentage of our recent grads who are fully employed might be closer to 40%…but we’re going to call it 88% because that keeps the applications flowing in.”  Also, when schools report a mean salary of $80,000 for first-year grads, they may technically be accurate, but only because the small percentage of grads who land high-paying BigLaw associateships  disproportionately elevate that mean.  The median salary–what the typical grad might reasonably expect to earn–is definitely much, much lower and so (surprise!) goes unreported by the schools.

The article concludes that there will have to be a contraction among the nation’s law schools in the future, with the better schools and the schools that are better equipped to handle new market realities surviving while the weaker schools fail.  The logic seems irrefutable.

Or, if you’re Massachusetts, you could choose this time to launch a brand new state law school.

And Now For Something Completely Different

Wednesday, July 21st, 2010

Matthew Hudson, formerly of O’Melveny’s European operations and founder of Proskauer’s UK office, announced yesterday that he was leaving BigLaw and starting his own London-based firm, MJ Hudson, LLP.

“So what?” you say.  ”Partners these days are shearing off from large firms like ice sheets from Antarctic glaciers.”  What’s so different about this one?” 

Well, since you asked, two things, really:

The first is that when the United Kingdom’s Legal Service Act takes effect in January, 2011, Hudson plans to have his private equity clients buy ownership stakes in the firm and share in its profits.  Legal Week notes also the possibility that Hudson might also invest in his clients’ businesses, an idea that Hudson says he gleaned from Skadden’s practice of taking equity as compensation for the work it does for start-ups.  Interestingly, he spends almost as much space on his website detailing the sectors he has invested in as he does listing the clients he has worked for.

The second point of difference is that Hudson’s new firm plans to pursue aggressively a range of non-hourly billing models.  In an AmLaw blog interview, Hudson admits on this second point that “billing by the hour means that you may end up rewarding inefficiency.”   Now, this is a bit like saying that eating nothing but jellybeans may promote tooth decay.  Fundamentally, even if an hourly billing firm is extremely ethical, the less efficient it is, the longer it takes to complete a task, and the longer it takes, the more that firm charges for that task.  To clients, that pretty much sounds like the dictionary definition of “rewarding inefficiency.”     No matter.  We’ll forgive the understatement.

Speaking broadly about the raison d’etre for the new firm, Hudson says:

“This structure brings out the benefits of traditional advisory partnership while adding superior 21st century service and pricing. It is an idea whose time has come. The last two years have emphasised the need to re-think many of the ways people in the financial and legal world do business. From now on, clients will want to know that law firms genuinely understand their needs and want to develop a long term alignment of interests.”

“Alignment of interests” is something you hear frequently from law firms.  In this case, it sounds like Hudson means it.

Cool stuff.

Clifford Chance begins unwinding the hourly billing model

Friday, April 16th, 2010

Mega-firm Clifford Chance announced this week that it was de-coupling associate hours from associate bonus determinations.  Under their old model, associates were required to hit a certain hours threshold before becoming eligible for any bonus at all.  Above that threshold, the firm would consider a variety of factors, including (predominantly?) total hours in determining bonus size.   According to a firm spokesperson, bonuses under the new model will be discretionary. There will be no fixed correlation between hours and bonuses. Most importantly, there will be no hours target.”

While this might seem like just another blip on the “how firms are dealing with the recession” radar, it’s actually huge news.  Here’s why:

When you discuss flat-fee  or value-based billing with large law firms, the most common and explicit objection they raise is that the nature of the work is inherently too volatile.  If the client makes last-minute changes or the counterparty stalls or tomorrow’s newspapers contain adverse news, then transactions and matters will drag on.  And protracted transactions tend to require more lawyer output, so a $100,000 project can end up costing the firm $200,000.  Right or wrong, this concern at the top of the list of things you hear when you discuss flat-fees with lawyers.

If you’re talking to very senior partners at these firms, and you prod them a bit, you will also hear this objection:  the firm profitability model depends inextricably on the ability to bill on a time basis for lawyer output.  Firms recruit incoming classes and promote associates and reward partners and retain rainmakers with the stream of time-based money. Even as clients vociferously demand  a move away from time-based billing, firms worry that a broad or drastic shift might have adverse consequences for their whole model. 

Together, these two objections translate to:

  1. Because of the nature of our work, it is difficult to predict at the beginning how much law firm output will be required to complete a given transaction or matter. 
  2. Our existing model means that it costs our firm a lot of money to produce law firm output.
  3. Additionally, the way we measure law firm output and the streams of revenue we derive from it are critically important to how we get, promote, and retain our people.
  4. Unless we can get, promote, and retain our people, we don’t have a firm.

[Quick aside:  It's not like hourly billing is evil.  It roughly correlates to the amount of work done; it's easy to track and account for, and it creates an incentive for thoroughness.  But for a variety of reasons, clients are increasingly unhappy with it and are insisting on alternatives to it].

By starting to de-couple associate compensation from associate hours, Clifford Chance is loosening the link  between cost and production so that every extra chunk of work done doesn’t automatically cost the firm more.   To borrow an economic term, they’re injecting elasticity into their Cost of Goods Sold model.  And increased cost flexibility should theoretically allow the firm greater pricing flexibility.

Also, you have this:  if one associate spends 50 hours on a deal that makes his client unhappy while another associate spends 40 hours on a deal that makes her client ecstatic, who should be rewarded more?  At least now, Clifford Chance has the opportunity to decide.