If your offices are like ours, then two things are happening all around you throughout the day: (1) Your Product Design Director is drinking coffee so strong that it crosses the line from “liquid” to “dark matter;” and (2) your attorneys are meandering about untethered, doing more and more of their work on mobile Interwebs thingamajiggies. (For us, this latter trend has sparked the label “free-range lawyers“).
You may also be hearing your own free-range lawyers bark the word “app” more and more as the look up from their thingamajiggies. If so, you’ve likely noticed that their usage of “app” feels a bit uneven for a profession that’s so consistently persnickety about its definitions. (And I’m not just saying that because I have a document on my desk whose first 28 pages are reserved for defining the terms it uses in its remaining 76 pages).
We’re awash each day in emails that tout “Five Must-Have Lawyer Apps.” We’re pelted by blog posts with (slightly hacky) titles like “App to the Future: How to Make Your Small Firm More Efficient.” After reading just a few of these, it becomes pretty obvious that there’s very little consensus about what an app actually is and even less understanding about why apps excite people or inspire devotion in users.
So, with our characteristic lexicographical lawyerliness, let’s see if we can help find the common ground. At our first stop, Merriam-Webster, we find “app” defined this way:
Source: Merriam-Webster Online
App: noun \ˈap\
Definition: An application.
Okay…THAT cleared thing up considerably. Thank you, Merriam. Thank you, Webster. I don’t know which one of you came up with that etymological nugget of uselessness. I just hope you didn’t strain yourselves too much in the process. Moving on…
The Oxford Dictionary. We know, we know…hardly a bastion of cutting-edge techspeak. But, THE authority on precise, detailed meaning. Let’s see what they’ve got for us
Source: The Oxford Dictionary (online)
app (app); noun
Pronunciation:/ap/
a self-contained program or piece of software designed to fulfill a particular purpose; an application, especially as downloaded by a user to a mobile device.
Hm. Marginally better, I suppose. At least Oxford had the manners to define what an “application” before telling us that an app was one. But, what’s with the indecisive “especially” hedge they toss in at the end of the sentence? Are they telling us that an app is just an application? Or…a mobile downloaded one? Or is it an applicatio…that’s also kind of sort of maybe a little bit particularly especially the kind of application that get downloaded mobile-y. Is that one definition or two? Or one-and-a-half?
Feels like about one-and-a-half. I guess that to Oxford, a good example of an app would be the Microsoft Project installation on my PC at work. But an especially good example of one would the “Grover and the Monster at the End of This Book” story-widget that causes my two-year-old son to keep swiping my iPhone.
Shocking Spoiler Alert: Turns out Grover IS the titular monster at the end of the book. And his panic attacks, mounting as each page turn brings him closer to book’s end, are for naught. There’s probably some sort of deeper lesson there about how we are each in the end our own anxieties. If so, it was lost on me. I’d just like to get my phone back. And I’d like to get a clearer definition of what these app things are.
Right. Well. If Oxford couldn’t help, let’s head southwest to Cambridge and see what the rivals have for us…
Source: Cambridge Dictionary Online
app /æp/ noun [C]
Definition: (Information Technology). Abbreviation for application or application program: a computer program that is designed for a particular purpose. See also killer app…
Okay. Other than the revelation that these things–whatever they are–can apparently kill (do NOT tell Grover…he just can’t handle this sort of news), Cambridge seem to be going with the staid, vanilla…”an app is just an application…” approach. While that’s not particularly illunimating, at least they’re not caught in the dissembling it’s-sort-of-one-or-two-things middle. Oh…wait…there’s more…
Definition: (Communications). Abbreviation for application or application program: a small computer program that you can download onto a mobile phone.
Now I’m really confused. Merriam-Webster says an app is just an application. Oxford says it’s just an application, but maybe a skootch more a mobile device downloaded one. Cambridge says it’s an application if you’re talking about IT and a mobile download if you’re talking about communications. But none of them even begin to explain with any kind of precision why apps excite people.
Any one else want to weigh in?…?…?
Source: PC Magazine
Definition of: app
(APPlication) The term has been used as shorthand for “application” in the IT community for decades. However, it became newly popular for mobile applications in smartphones and tablets.
Not particularly precise, I suppose. But explaining that the definition of “app” has transitioned (or is transitioning) from one user group to another. Maybe it just needs a little time to unpack its bags. Maybe it’s too soon for a hard-edged dictionary definition of “app.” Maybe, with the passage of time and a little more syncretic term-settling, we’ll have a better and more universally acknowledged handle on what these things are.
No. That’s not it. You can tell, just by the way our lawyers and their free-range ilk say the word, that their experience of it is different. It isn’t just an application. And, with apologies to an aforementioned and overwrought Muppet, it isn’t just a mobile widget.
Maybe, instead of trying to define the “what,” it would be more helpful to focus on the “how.” And that’s what Bill French of iPadCTO.com did a year ago today. In his November 8, 2010 blog, French took the approach of describing how we interact with apps instead of defining what apps technically are. The result was much more useful. As you will see from his definition, it’s the right-sizing of the app, the fit it makes between form and context, the seamlessness of its user interaction, that really defines it:
“Apps have become a meaningful abbreviation to technology that just works. Apps provide a common and easily understood idea that has been widely accepted as a solution – indeed a means to get stuff done quickly and effectively. Humans across the globe see apps as the pathway to achieving objectives, whether simple tasks or complex processes, and they’ve begun to vote on this model [literally] with gestures of resounding approval… Apps are quickly becoming the life-link between users and businesses – they represent the brand equity of that relationship and users can assess the benefits of an app at relatively low costs…”
The App-centric Enterprise and Why The Web May Soon Be Obsolete
Bill French, iPadCTO.com
November 8, 2010