Posts Tagged ‘process automation’

NVCA ASAP: Welcome to the future of VC deal drafting

Thursday, November 4th, 2010

Automatically draft all your deal documents at the same time!

If you’re a corporate lawyer whose life involves deal work for growing companies, chances are you’re intimately familiar with the National Venture Capital Association’s model legal documents.  This set of eight documents is immediately recognizable to most firms that practice in this space, and whether firms use the documents in their original form or modify them to suit their preferences, most would agree they are the gold standard for venture capital investment transactions.

The NVCA says these documents “are intended to reflect current practices and customs, and . . . one of our goals in drafting these documents is also to reflect “best practices” and avoid hidden legal traps.”  The documents contain explanatory footnotes and are widely believed to present a fair balance between VC- and company-favorable terms.  According to the NVCA, use of these documents is also intended to “reduce transaction costs and time.”

And that’s where we come in.  At Brightleaf, our goal is to bring intelligent document automation to lawyers everywhere.  For law firms, this means helping them respond to client demands for increased value and efficiency in the way they produce documents.  And the NVCA’s data shows that firms are producing a LOT of their documents.  Even in 2009, an admittedly slow year, law firms drafted documents for deals representing over $15 billion in venture capital investments.  And most people agree that the current production method for these documents is inefficient at best.  According to the NVCA, “our industry on a daily basis goes through an expensive and inefficient process of ‘re-inventing the flat tire.’”  The NVCA responded to this problem by drafting form legal documents everyone could use, and we’re taking the next logical step: automating the NVCA documents.

How did we do this?  Our team of experienced corporate lawyers reviewed and identified each of the substantive questions and structural possibilities in the NVCA documents.  They then used our Microsoft Word-based Template Factory to turn these documents into automated templates for law firms to use.  There was no programming involved and the process took days, not months.  The result?  With just a couple hours of training, lawyers can now log into Brightleaf and draft the NVCA financing documents in a way that’s more intelligent and efficient.  That makes the lawyers AND their clients happy.  And we think this is pretty exciting.

Two days; two articles

Thursday, October 8th, 2009

Yesterday, Mass High Tech wrote us up as an emerging legal technology trend.  Today, American Lawyer sat down with our latest hire, Lynne Zagami, and talked about how Brightleaf represents a change in the traditional BigLaw economics and may be emerging as a new way for really talented young lawyers to work.

Lynne, a former Proskauer/ Brown Rudnick associate, is Brightleaf’s new Director of Client Strategic Processes.  She’ll be working with our large firm clients to help them automate the way they create and approve and manage their transaction documents and free themselves from the strictures of their exisiting economics.  Lynne’s previous life gave her an up-close look at the some of the labor-intensive sausage factory processes that corporate clients increasingly disfavor in their outside counsel.  Now she gets to help re-form those processes.

We’re fortunate to have Lynne on our side.  BigLaw’s loss is our gain…which is ultimately BigLaw’s gain too!.

Article here.

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Killable billable?

Tuesday, August 25th, 2009

Just below the fold on page one of yesterday’s Wall Street Journal is a feature article titled “‘Billable Hour’ Under Attack.”  Its authors, Nathan Koppel and WSJ’s resident law blogger, Ashby Jones, bring to the surface much of what has been increasingly appearing in the print and online trade press over the past eighteen months.  The highlights are basically as follows: 

  1. The downturned economy has exacerbated the already-existing dissatisfaction with the way that law firms charge their corporate clients. 
  2. Some very large clients are using their leverage to drive reform. 
  3. Some lawyers willingly comply with these reforms and have come to appreciate some of the attendant changes in their workstyles.
  4. Other firm lawyers maintain that the frenzy is largely ephemeral and that it will all be business as usual as soon as the economy bounces back to its mid-decade self.
  5. The numbers (alternate-model spending up more than 50% to $13.1B so far this year) suggest that an awful lot of toothpaste is out of the tube already and isn’t going back anytime soon. 

Our thoughts?  We think this nicely exemplifies one core Brightleaf tenet: that the consumers of legal services like the producers of those services and they like the product; they just hate the production.  Clients don’t mind paying top dollar for direct interaction with their outside counsel.  They don’t mind paying top dollar for the more strategic, knowlege-intensive portions of their invoice.  But they perceive little or no value in the routine, repetitive, and process-based tasks that account for a huge chunk of almost every bill they get.   Intellectually, deep-down, they may understand the necessity of some or all of these tasks, but that understanding is not the same thing as value perception. And when it comes to keeping clients happy about bill-paying–and keeping clients happy in general–value perception rules.