Thoughts on law, business, technology, and economics.

Interesting post this week by Kevin O’Keefe at Real Lawyers Have Blogs.  Kevin posits that Flipboard, the fast-spreading social magazine publishing platform, should probably be the way that legal content creators syndicate their stuff out to their audiences.  His well-reasoned logic goes like this:

1. Flipboard has a clean, beautiful interface that its readers love.

2. Flipboard is already on 4.5 million iPads and just released an iPhone version

3. If a legal content provider wants to create its own publishing app, it will compete against Flipboard on points  #1 and #2.  And when it comes to an iPad user’s apportioning of screen space for icons, Flipboard is probably going to win.  Because that’s the reality of mobile apps (even mobile legal apps): you aren’t just competing for market share against your competitors; you’re competing for screen share against the hundreds of thousand of other apps that could be occupying your icon’s space.

As Brightleaf CEO Dan Gaffney has written in these pages, lawyers themselves increasingly need to use new technologies to connect with prospective and existing clients.  As they do, they’ll face a similar dilemna…should they try to distribute that content to clients and prospects using their homegrown websites and e-mail marketing systems?  Or should they try to leverage mobile apps that flexibly syndicate that content?

We have strong thoughts in this area.  Drop us a note if you have any questions or want to chat further.

Tags: Flipboard, iPad, legal content syndication, legal marketing, legal publishing

This entry was posted on Wednesday, December 21st, 2011 at 2:00 pm and is filed under Law firm marketing, Legal document automation, The Future is Now, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.