By now you’ve heard that we’ll be piling into the car this weekend and heading to NYC for LegalTech. Somewhere in there, probably squished between the giant snowmen, will be the newest member of the BLeaf team, Kent Caseman. Kent has some experience in the document automation space and we think he’s a pretty neat guy. So we thought we’d introduce him to you here.
So Kent, tell us a little bit about your background:
In a single word: varied. For the first 10 years of my post-college life, I was a teacher, then a high school counselor, and then an elementary school principal. It was, for the most part, a good experience, and it taught me a great deal about listening effectively and working with people to find both a common goal and common ground. For the last 30 years, I’ve been helping small to mid-sized companies build their business relationships and grow their market presence. It may be a bit telling, but I was selling personal computers before there were PCs. Remember the Apple 2C? Yup, a 64k powerhouse. It was a fun and exciting time.
Why do you feel document automation is important?
Being as objective as I can be, I’d say document automation technology is not just a convenience, it is truly now a necessity. The same way the ballpoint pen replaced the quill, and the same way we now talk about terabytes as opposed to 64k, well, the “cut and paste” of the past is making way for true automation, and that makes this an exciting time. It’s all about giving the attorney with the drafting expertise the tools to work efficiently and consistently.
(We told you he was neat!)
So now that you’re with Brightleaf, what do you plan to do?
I plan to find those law firms out there that may or may not be aware that there is a better way to do things. Brightleaf brings the newest generation of state of the art solutions to the legal marketplace. My focus is to bring this solution to as many firms as possible and to change the world. Or at least change the ways attorney work…
You’ve been to LegalTech several times. What’s your impression of that show?
Come mid-winter in the legal profession, there’s no place else I want to be. LegalTech is it.
Last year we made a mad dash to Magnolia Bakery on our way out of town. We were NOT going to miss those cupcakes. Any NYC highlights you’re looking forward to?
For me, it’s Trattoria del’Arte and their seafood risotto. Then maybe a cupcake or two.
We love a guy with a good appetite. And of course, one who gets that the legal marketplace is changing. If you’d like to meet Kent, come visit us next week. We’re in book #432 and look forward to seeing you there!

