We’re seeing new flavors of technology impact just about in every part of our business lives. The practice of law is affected as well: new technology is profoundly changing the way law firms and legal departments operate. On top of that, technology is driving globalization, and the resulting geographic ‘spread’ of business is increasing. This […]

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We at Brightleaf spend a lot of time helping law firms market and deliver their legal services to their clients the right way.  Maybe that’s why we get vexed when we encounter legal service providers who market the wrong way.  In legal services marketing, “the wrong way” usually just means bland or indistinct or not timely.   Sometimes though, it instead means sleazy and deceptive […]

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