Most legal service provider blogs go pretty much like this…

Here is a headline from a recent article about event X.  Here is an expression of disconcert over event X.  Here is a flimsy and overreaching analogy between event X and legal industry condition Y.  Here is an ill-fitting causal connection between X and Y, expressed with a metaphysical certainty not supported by the facts in evidence.  Here is a brief pause for the audience to consider the grave and far-reaching implications of the foregoing.  Here is a statement concluding that the legal industry just needs to buy more Z in order to resolve condition Y and prevent recurrence of X. 

Signed, Person, who happens to be CXO or VP of Marketing for Company Z and who is just writing this self-interested, time-sucking contrivance so you will buy his/her stuff.

 [And here, growing quietly in the mind of the audience, is the sense that they’ve just endured an infomercial…one that’s light on the info and heavy on the mercantile.]

 Here’s our promise: we work at the intersection of law and technology and economics and process.  We’ll try to write mostly about people and events that land within a few blocks of that intersection.  And we’ll try not to prescribe what we do as the remedy for everything from the financial meltdown to rogue, killer asteroids to the deforestation of the Amazon basin (although…now that we think about it, your firm or department would almost certainly use less paper if you signed onto Brightleaf).  

 We want you to buy our stuff too.  It’s pretty awesome, document automating stuff. We just don’t feel like we should try to lure you into thinking that everything under the sun is referendum on that stuff.

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